Trends—love them or hate them, they’re the lifeblood of social media. If you think your brand doesn’t align with trends, I’m here to tell you: you’re probably missing out.
Here’s the thing—trends are an opportunity, not a box to squeeze into. They allow you to showcase your brand’s personality, lean into something new, and market your products or services in a fresh, entertaining way. And let’s be real—people love trends because they’re relatable, funny, and engaging.
From a marketing perspective, trends are especially powerful for top-of-funnel awareness. But with the right approach (and the right trend), they can also lead to conversions. A well-executed trend can move users down the funnel, bringing real business results.
Breaking the Myth: “Trends Don’t Fit My Brand”
Many brands believe they can’t participate in trends because they don’t match their aesthetic, tone, or industry. But if you’re not exploring and A/B testing, your brand isn’t growing. Playing it safe means missing out on new audiences. Trends aren’t just about dancing and lip-syncing—there’s a trend for every niche if you get creative.
Real-World Proof: How a Trend Took Our Client Viral
Let’s talk about Music Lane on South Congress. We jumped on the Home Base trend, started by creator Eli Rallo. The original trend encouraged users to share their “home base” restaurants in Houston. We adapted this for Austin, highlighting the incredible restaurants at Music Lane.
But we didn’t just show the restaurants at the development. We also showcased other restaurants across Austin to reach a broader audience beyond just Music Lane. Why? Because our target audience isn’t just people already familiar with Music Lane—it’s people looking for the best spots in all of Austin. By expanding the scope of the trend, we not only engaged with a wider community but also positioned Music Lane as part of the larger Austin food scene.
What happened? We went viral.
400K+ views
40K+ likes
18K+ saves
800+ new followers
300% increase in video performance
This was a type of content we hadn’t explored before, but testing it paid off. The comment engagement alone gave us valuable insights, helping us create more targeted content to move users further down the funnel. One trend. Lasting impact.
The Bottom Line: Step Outside Your Comfort Zone
Trends aren’t just fluff—they’re strategic growth opportunities. Ignoring them means missing out on engagement, reach, and ultimately, conversions. The key is adapting trends in a way that makes sense for your brand. Get creative, experiment, and watch your brand grow.
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